Pricing Strategy: There are buyers who have seen the available homes or properties in their price range and are waiting for the right home or property to come on the market.

• Pricing strategy depends on the market conditions at the time your home is put up for sale.
  
• A Comparative Market Analysis showing the "comps" of what has sold that is similar to your house in your neighborhood will help establish what a buyer will pay for your home
  
• Knowing what comparable homes in the same neighborhood are currently being listed for, will indicate what the perceived value is by the current sellers and helps to competitively position your selling price
  
• A well priced home will maximize the opportunity of reaching the most qualified buyers.

• A home or property receives its best exposure during the first three to five weeks on the market.
  
• Multiple listing service statistics show that the longer a home is on the market, the lower the selling price.

• Overpricing a property is risky; qualified buyers won't look because it's out of their price range.
  
• Realtors® will hesitate to show an overpriced property or home unless it will make a competing property look like a better value.

• A Comparative Pricing Analysis will give a range of selling prices
  
  • Similar homes recently sold. That tells you what buyers are willing to pay for a home in your area at this time
    
  • Similar homes for sale now. This is not truly valid only because that is the "asking price" not the selling price. But this will show you which homes prospective buyers are comparing to your home currently.
    
  • Expired listings and similar homes unsold for 90 days or more illustrate the results of overpricing